As the holiday season gets underway, Small Business Saturday—November 29 this year—is a reminder to support the shops, restaurants, and service providers that keep our local economy strong.

It’s easy to default to online shopping or big-box retailers, but local businesses play a much bigger role in our day-to-day lives. They employ neighbors, contribute to community projects, and bring unique character to our area. Choosing to shop locally helps keep those businesses thriving and those benefits close to home.

Shopping small isn’t limited to retail. Picking up a meal at a neighborhood restaurant, booking a service, or purchasing a gift card from a local gym or salon are all meaningful ways to take part. These choices often come with a level of quality and personal attention you won’t find from larger chains.

There’s also a practical impact: money spent locally tends to stay in the community, supporting other businesses, jobs, and local initiatives. It’s a simple way to make your holiday spending work harder for the place where you live.

This November, consider carving out part of your holiday budget for Small Business Saturday. Explore what our area has to offer—you may be surprised at the unique options right in your own backyard. Supporting local businesses isn’t just good for the economy; it helps keep our community vibrant and connected.